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Joy City

  • Joy City
  • Joy City based on a fully integrated service chain is an urban complex consisted of the main body of shopping mall, apartment, office building, hotel and other properties. Featured by juvenility, fashion, trend and taste, the Joy City is targeting at the emerging middle class aged 18-35.


    Since the grand opening of Beijing Xidan Joy City in 2007, it has successfully completed five business projects including Shengyang Central Street Joy City, Beijing Chaoyang Joy City, Shanghai Joy City and Tianjin Joy City through replication, which allows Joy City to become the core brand of COFCO’s urban complex. In the next five years, the Joy City will still follow its strategy of focusing on China’s first-tier cities and expanding to the Yangtze River Delta Economic Zone, Pearl River Delta Economic Zone, Bohai Economic Zone and other economic zones to continue building Chengdu Joy City, Yantai Joy City, Tianjin Liuwei Road Joy City, Beijing Andingmen Joy City, Shenzhen Joy City and other projects totalling of 30 Joy City urban complex projects.


    The target clienteleof Joy City is the emerging middle class aged 18-35 whom have one third of their income at their disposal. Having received higher education and got strong brand awareness. . they are receptive to the life style on credit and willing to pay for the added value of products and services in the process of pursuing their personalized and quality life.


    The Joy City brand is characterized by juvenility, fashion, trend and taste. Joy City is focusing on young people and is able to meet the needs and preferences of young people at different stages. Fashion ideas its masterstroke, the Joy city is a vigorous and trend-leading brand which has been pursuing innovations and changes. Trend as its manifestation, the Joy City complys with the characteristics of mainstream culture. Taste refers to pursuit of better life, and the Joy City wants to awake people’s desire for a better and exquisite life through the brand of Joy City.



Beijing Xidan Joy City

Beijing Xidan Joy City

Opening for business at the end of 2007 and measuring 200,000 m2, this “international youth city”, the only shopping mall in Xidan, was rated as the biggest highlight of the commercial property in Beijing in 2008.

Through comprehensive businesses including fashionable clothes, trendy catering, video games and entertainment and cinemas, it presents multilevel characters including fun, elegance, sexiness, impulse and happiness and becomes a fashion landmark pursued by stylish people.

Shenyang Joy City

Shenyang Joy City

Opening for business in 2009 and measuring 540,000 m2, this is the first real shopping mall in Shenyang and “new special zone for youth” with the largest space, the most specific theme and the most complete types of businesses.

Chaoyang Joy City

Chaoyang Joy City

Opening for business in 2010 and measuring 400,000 m2, the Chaoyang Joy City towers in the east and radiates to the whole Beijing by virtue of its comfortable, spacious and elegant shopping space design, young and fashionable clothing business, plentiful catering combinations and diversified media experiences.

 Shanghai Joy City

Shanghai Joy City

With its 68,000-m2 Phase 1 opened for business in 2010, the Shanghai Joy City aims to be a trendy lifestyle hotspot and a one-stop life centre providing new lifestyles including fashion, sexiness, trend and enjoyment. It is especially suited for young white-collar women, offering a top dating place for young girls in Shanghai.

 Tianjin Joy City

Tianjin Joy City

Opening for business in 2011 and measuring 530,000 m2, this Joy City in Tianjin is located at the core convergence of three traditional commercial circles in Tianjin and is a one-stop urban complex covering experiential shopping malls, international A-1 office buildings, hotel-style service apartments and high-grade residences. You can experience high-end services provided by the super five-star IMAX cinema, the all-star theatre skating rink, the role playing centre for children (Babyboss) or the exquisite supermarket Ole.

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