GRANDJOY is COFCO’s real estate investment and management platform, positioned as a city operator and a provider of better life services.

       The company is committed to creating diverse, immersive, comprehensive experiences for daily life. Through a broad mix of business formats, a strong presence across key cities, and a balanced asset portfolio, it has built a vibrant “GRANDJOY” ecosystem that brings together the many settings of a fulfilling modern life.

       The company has established a presence in leading first- and second-tier cities including Beijing, Shanghai, Shenzhen, Chengdu, Hangzhou, and Xi’an. Its business spans commercial and residential development, industrial real estate, hotels, office buildings, long-term rental apartments, and property services.

       In commercial real estate, GRANDJOY has developed Joy City and Joy Breeze as its standard product lines, combining multi-dimensional expansion with refined operations. Today, its commercial projects can be found in more than 25 cities across China.

       In residential real estate, GRANDJOY is creating lifestyle-centered living spaces designed to reflect both comfort and individuality, meeting the aspirations of a new generation for a better life. It continues to refine and upgrade its Joy Series, which, together with the One Series, delivers thoughtfully designed homes and a living experience that resonates with modern ideals.

      In industrial real estate, office buildings, hotels, long-term rental apartments, and property services, GRANDJOY creates a win-win business environment, delivers quality living and travel experiences, and empowers urban development and a better life.