As a creative single product jointly designed by Great Wall Wine and China’s renowned designer Mr. Pan Hu, who has won three major global design awards, Great Wall No. 9 is based on a design vision of “being able to see the Great Wall at a farther distance” and inspired by traditional Chinese impressionistic landscape painting. It stands out among all entrants for its exquisitely-designed bottle painted with mountain range patterns and supplemented with the relief of the Great Wall -- a silhouette of double waves with distinct layers formed by the wine label, hot foil stamping and convex-concave of the wine bottle, exuding classic Chinese style, modernity and vitality.
As one of the most influential international awards in global creative design field conducted by the U.S.-based International Awards Associate (IAA), MUSE Design Awards competitions are famous for its rigorous review system and high-quality evaluation standard. This is the first time for Great Wall Wine to win such a prize in packaging design.