COFCO Wines & Spirits is a specialized subsidiary of COFCO dedicated to the alcoholic beverage business. Its operations span the production, trade and marketing of a variety of alcoholic beverages, including domestic wine, liquor, rice wine, imported wine, beer and spirits. Its portfolio includes many well-known product brands such as “GREATWALL,” “HUAXIA,” “SUNGOD,” “Five-Star,” “Jiugui,” “Neican,” “Chateau de Viaud” and “KONGYIJI,” as well as the imported wine brand “COFCO W&W International.”

       “GREATWALL” wine developed China’s first dry white, dry red and traditional method sparkling wines that met international standards, laying the foundation for the standardized development of China’s wine industry. “GREATWALL” wine has won top awards at multiple international professional wine competitions, including Brussels, Decanter and IWC London. “Great national occasions call for GREATWALL wine.” “GREATWALL” wine has frequently appeared at major events such as the Shanghai World Expo, Boao Forum for Asia, APEC Summit, and the Belt and Road Forum for International Cooperation. It has become the “fine wine calling card” representing China’s hospitality to the world.

       “Jiugui Liquor” is a pioneer of baijiu cultural marketing, a leader of cultural liquor, the drafter of the national standard for Fuyuxiangxing baijiu, the originator of cave-aged cultural liquor, and the brand that ushered in the era of ceramic packaging for Chinese baijiu. In 2021, the national standard for “Fuyuxiangxing Baijiu” was officially promulgated, making Fuyuxiangxing (extra-strong aroma) one of the eleven national-standard aroma types of Chinese baijiu. In 2024, the Jiugui liquor producing region of Xiangxi was officially designated by the China Alcoholic Drinks Association as a “World Famous Liquor Specialty Region · China Liquor Valley · Xiangxi”, ushering in new development opportunities for Fuyuxiangxing baijiu. The Jiugui Liquor series products — Xiangquan, Jiugui, and Neican — were personally designed by renowned artist Mr. Huang Yongyu. “A hundred brews of Fuyu, a masterpiece born of nature.” With its complex Fuyuxiangxing craftsmanship and unique cultural and artistic essence, Jiugui Liquor stands out as a distinctive premium Baijiu brand in the Chinese liquor market.

       “COFCO W&W International” takes “Better Wine, Better Life” as its mission, providing Chinese consumers with authentic, quality-guaranteed and trustworthy fine wines from around the world. It is committed to building a world-class fine wine lifestyle service platform, bringing together four core categories: wine, imported spirits, premium baijiu and imported beer. From upstream supply through midstream operations management to downstream omnichannel marketing, it follows the management standards of “professional team, rigorous selection, strict quality control and meticulous service” throughout the entire process, meeting increasingly personalized and professional consumer needs.

       “KONGYIJI” is a protected Shaoxing Wine Geographical Indication product. While adhering to traditional handcrafted brewing techniques, it has introduced advanced production and management systems. Through innovative scientific research, it is leading new trends in rice wine. Its “Hui” character wine has won multiple national invention patents.And premium new product “Jinlinyou” has won multiple international gold awards.

       COFCO Wines & Spirits always puts consumers at center while building a global-renowned brand through continuously deepening reforms and improving corporate governance. The company has made remarkable achievements in pressing ahead with innovation in products, marketing, and management, optimizing product mix, and building a portfolio of top-selling products, so as to increase brand awareness and market competitiveness. With a multi-brand, multi-category, and multi-country strategy, COFCO Wines & Spirits strives to become a "Boutique wine enterprise that provides consumers with fine wine experiences." The company stays committed to meeting consumers’ growing needs for a better life and high-quality business development.