www.womai.com received investment of USD tens of millions by the Softbank Asia Infrastructure Fund (SAIF), which would be made for the website in market expansion and channel development. The two parties would also have deeper cooperation in strategy planning, business development and capital operation.
 
E-commerce was one of the industries SAIF were interested in. SAIF was confident that www.womai.com would become the market leader with its background, model, strength and potential. The cooperation would help the website improve corporate governance and operation efficiency, and develop the market-driven operation mechanism and motivation mechanism.
 
The website would make great efforts to expand countrywide to develop local channels in following years, upgrade the cold chain system by means of more cooperation directly with places of origin, improving the operation and management system by learning from the partner, and enhance the competitiveness.
 
SAIF had made successful investment in Internet companies like Shanda, www.58.com and Digital China.