“Fortune” brand is one of COFCO’s most influential brand and the leading brand in China’s staple food industry. “Fortune” rice has topped the ranking of comprehensive market share of rice products for many years consecutively and has been awarded honors such as the “most trusted brand”. “Fortune” flour and noodle products are well known and highly spoken of among consumers for its special fragrance, healthiness, fine texture and taste. As the only designated brand by Chinese Sports Delegation and the Shanghai World Expo, and a strategic partner of China’s aerospace industry, “Fortune” brand has always provided high quality food for customers through the fully-integrated value chain with many renowned retailers and other state-owned enterprises. In the future, we will always put people’s wellbeing at our top priority and continue to guarantee the safety of the dining tables of 1.3 billion Chinese people.
China’s first bottle of dry red, dry white, and sparkling wine were all created by Greatwall. As the leading Chinese wine brand, Greatwall has received accolades from Paris, Brussels, London, and other international professional wine awards. Greatwall wine is made from grapes grown in five producing areas: Shacheng, Changli, Penglai, Ningxia Helan Mountain, and Xinjiang Tianshan. As a leader in wine production, sales, and market share for many years, it has earned love and trust from consumers. “At grand national events, we drink Greatwall.” Honored guests drink Greatwall at grand events in China, as at receptions for heads of state to the Beijing Olympic Games, the Shanghai World Expo, APEC Finance Ministers meeting, Boao Forum for Asia, Davos Forum, “9.3” Victory Day parade, G20 Summit and other major events. Greatwall is a postcard of Chinese hospitality and has earned its status as China’s national wine, demonstrating the noble qualities of Chinese wine on the world stage.
Inner Mongolia Mengniu Dairy (Group) Company Limited was established in August, 1999, with its headquarters located in Shengle Economic Zone, Horinger County, Hohhot，Inner Mongolia. The company was listed in Hong Kong in 2004 (stock code: HK2319) and its stock was selected as the constituent stock of Hang Seng Index in 2014, the first among Chinese dairy manufacturers. In 2016, Mengniu ranked the 10th among global dairy product manufacturers.In 2017, Mengniu Dairy signed an agreement with FIFA and henceforth officially entitled with a new position, the global sponsor of 2018 Russia World Cup. It is the first time a milk maker concluded such partnerships with the World Cup since the new millennium. Mengniu has also been in cooperative relations with international partners such as NBA and BFA (Boao Forum for Asia) for 10 years, serving as NBA’s official partner in China and the only designated dairy product supplier of BFA. As early as 2003, Mengniu products were listed on the menu for Chinese astronauts for its high quality. In 2015, Mengniu joined hands with Shanghai Disney Resort and became official supplier of dairy products.
“China Tea” by China Tea is the first tea brand of the People’s Republic of China, and has a history of more than 60 years. As a time-honoured brand, “China Tea” has been rated as the highest among the Top 100 in the industry for many years in a row. For more than half a century, products by China Tea have been regarded as state gifts. The brand has harvested overall recognition and trust of distributors and consumers, and has become a symbol of Chinese tea. “China Tea” takes it as a mission to inherit and develop Chinese tea culture. It upholds the spirit of “China Tea, the National Drink” and endeavours to evolve into a brand consumer goods company featuring whole category and integrated operation so as to offer consumers with more quality tea products and services.
Joycome-Five check points for product safety, High quality from own breeding base.
COFCO Meat Holdings Limited is a member enterprise of COFCO Group, its core target is to be a leading brand of meat products industry in China.
• Five check points for product safety-We protect you by checking every point:
Environment checkpoint-reject contamination. The design of our breeding plant met all government requirements, far away from residence community, industrial area, other livestock breeding area. We ensure the air is fresh and the purity using water is from deep well water 500 meters beneath the earth, in order to avoid any adverse effect on live hogs because of environmental pollution.
Feed checkpoint-reject clenbuterol. We use corn, soybean meal and other natural raw materials to produce feedstuff, reject clenbuterol and other illicit drugs. We provide varies nutritional feed to hogs according to their growth stage, make breeding hogs as raising babies.
Hog farming checkpoint-strictly control antibiotics. We allow hogs to grow with their order of nature, improve their own immunity by safe and nutritional feeding, control antibiotics and hormone drugs strictly. We own 12 animal welfare, pay much attention to hogs during the hog farming period.
Breeding check point-reject Halothane Gene. Halothane Gene is the main reason causing inferior quality meat, COFCO Meat Holdings Limited filter excellent pig breeds all over the world, and remove the Hal by advanced technology. We breed and raise pigs by ourselves to produce the best taste meat and make sure all the products are always high quality.
Processing checkpoint-Safety traceability. As one of China’s famous meat company operating across the entire value chain of the industry, COFCO Meat makes the whole vertically integrated industrial chain can be traced, it covers 6 main parts including: feedstuff producing, hog farming, cutting, processing, cold chain transportation, and sales. We care consumers’ safe and healthy by the most rigorous attitude.
• High quality from own breeding base
Different with most meat enterprises which only focus on upstream or downstream, COFCO Meat’s business is vertically integrated. We have 47 hog farms located across China. The requirement of choosing farms is strict, the green and recycled system is established in accordance with government’s rules. We selected famous pig breeds from Canada, UK, and Denmark, using their good gene, COCO Meat built up our our breeding system, to ensure our products always be great.
• Safety quality makes us be a Olympic direct supplier
Joycome is a brand which appointed by London Olympic Games and Rio Olympic Games, and it is also the only meat brand receive gracious letters from OCOG. We provide safe and delicious meat products for 26 national sports teams.
Welcome to visit Joycome’s website at: http://www.cofco-joycome.cn/
Contact us: 010—85005342
Jiugui, as the top brand of Hunan liquor, created “Strong Mixed Fragrance” as one of the 12 fragrance types in Chinese liquor thanks to the producing region in west region of Hunan, which enjoys unique natural environment and regional cultural resources. Jiugui has won awards at the Bordeaux Wine and Spirit Expo and the Brussels International Wine Fair, been honored as one of “China’s Top Ten Cultural Wines”, “Domestic Boutique”, “China’s Brand-Name Consumer Goods”, “World Famous Consumer Goods” and so on.
With COFCO owning 65% share and Coca-Cola 35% share, COFCO Coca-Cola Beverage Co., Ltd. (hereinafter referred to as COFCO Coca- Cola) is a partnership between COFCO and the Coca-Cola Company, and is the only Coca-Cola bottling group held by Chinese partner in China. As one of the fastest growing Coca-Cola bottling groups, COFCO Coca-Cola has successfully entered and kept its position in the world’s top 10 Coca-Coca bottlers just 10 years after its foundation.
Born in 1985, our “Xiangxue” brand is one of the earliest food product brands at the initial stage of China's reform and opening up and marketization of grain enterprises. Over the past 30 years, “Xiangxue” brand focused on the production and development of flour, noodles and bread products. Through the fully-integrated value chain supply system, we provide a high quality lifestyle for our customers. We have been a trusted supplier of flours and noodles for the Chinese Sports Delegation for many years. With an ambition of providing safe, healthy, nutritious and delicious products, we developed a series of specialized flours for dumpling-making, baking and other household purposes to suit different needs of customers which thus leads consumption upgrade.
Advocating a brand concept of “delicacy brings happiness”, our “Fortune” branded flours and noodles made us an official supplier for the Chinese Sports Delegation and a strategic cooperative partner of China’s Aerospace Industry. Our materials are selected from high-quality wheat in four major wheat growing areas in the world and scientifically blended to suit Chinese people’s preferences. Stringent quality and safety control is imposed throughout every processing step from the field to the dining table. With rich nutrition, chewing and smooth taste, we guarantee our customers with a high-quality, healthy, safe and tasteful experience.
COFCO Womai Limited is an e-commerce food supply chain of COFCO. It delivers COFCO-manufactured products and selected products from the global market to consumers through online and offline integrated channels, and is dedicated to building a "Global food supply chain, the best quality requirement".
COFCO Womai was founded in 2009, which is the earliest and most specialized food e-commerce platform in China and also represent the COFCO global food development strategy. As a food supply chain e-commerce company under COFCO, it relies on COFCO's global industrial chain strategic layout to deliver healthy, delicious, convenient, pleasant food and considerate service to every costumer of COFCO. With the S2B2C model, the good products of "COFCO Manufacturing + COFCO Selection" are dedicated to serving the customer through online and offline integrated channels, to carry forward the concept of “buy natural products, enjoy exquisite life” to every customer who are pursuing high-quality life.
COFCO Womai adheres to high-quality development and does its best to operate the COFCO e-commerce platform. Conscientiously implements the strategy of "the food comes from nature", and strives to create the concept of "buy natural products, enjoy exquisite life " to all the customers, COFCO's own manufactured products include cereals, oils, and side dishes, casual snacks, fresh fruits, fish, meat, eggs, and milk, etc. COFCO brands include the health semi-manufactured food brand "Youcai", the health food brand "ShiYi"， the natural food brand "ShanCui", and an imported food brand "MFC" with a "made for China" value proposition. At the same time, COFCO is building a closed and semi-closed S2B2C food supply chain operation to provide one-stop food supply solution for COFCO customers.
Upholding the Enterprise Mission of “offering high quality green-life space and leading a fashionable and trendy lifestyle”, COFCO created Joy City brand as the flagship brand of commercial real estate. Joy City is an urban complex that integrates large shopping mall, office building, apartment and residence.
Young, fashion, trendy and quality are the brand features of Joy City. Targeting at the emerging middle class customers aged 18-35, Joy City has been insisting on the brand essence of young and fashion as well as the brand feature of multivariate richness, fashionable attitude, fresh idea and life engagement. The slogan of Joy City is “Joy City, Joy Up”.
Starting from Xidan Joy City since 2007, each single Joy City program has been delivering the unified market positioning, brand culture and spirit connotation of Joy City through its cozy architectural space, fashionable brand combination and promotion activities preferred by young customers.
Nowadays, Joy City has 12 programs in operation, including Xidan, Shenyang, Chaoyang, Shanghai Jing’an, Tianjin Nankai, Yantai, Chengdu, Heping Tianjin, Shanghai Parkside Joy City, Hangzhou, Kunming, and Xi’an. Meanwhile, Joy City is planning to build programs of Joy City and Joy Breeze in China’s first-tier and second-tier cities, such as Beijing, Shenzhen, Chongqing, Wuhan, Guiyang and Qingdao, etc.
Joy City has always been stressing on business operation, service and innovation for years. Joy City has been increasing its performance level and keeping a double-digit annual growth in both sales and customer flow for many years through detailed management and business management. Therefore, Joy City has become an industry benchmark in China’s shopping malls.
Joy City will continue to increase its business operation level and keep the steps of industry development in the future. Keep innovating the consumption concept and increasing the shopping experience, Joy City aimed to build an international shopping mall brand loved by its customers.
COFCO Wine & Wine imports wine, beer, and spirits into China, and wholly owns the French “Chateau de Viaud” winery. COFCO Wine & Wine has established relationships with many global well-known brands to consistently introduce the world’s high-end, well performing wine, constituting an all-star imported wine mix for Chinese consumers.
Derived from nature, extracting their essence.
Natural Sundry, a lifestyle of light eating.
COFCO Sundry Natural Foods (Beijing) Co., Ltd. is a member company of COFCO Group and a natural food brand operator, integrating natural food ingredient supply and brand food sales.
The company proposes the brand concept of "Natural Sundry, a lifestyle of light eating". Based on rich natural resources and strictly adhering to standardized green supply chains, it offers four categories of products - peanuts and nuts, mature honey, log mushrooms, and natural beverages - through four major modern channels: convenience stores, e-commerce, dining, and gifts, offering consumers healthy, delicious, convenient, and joyful natural foods.
The definition of "Sundry" natural foods is to adhere to the healthy and ecological natural concept of "three no's and one less" (no chemical additives, no preservatives, no GMOs, less processing), and to dedicate "three lows and one high" (low fat, low sugar, low salt, high fiber) brand foods based on the principle of nutritional matching.
"Take from nature, return to nature", in the process of building core competitiveness, COFCO Sundry pays attention to environmental protection, coexists harmoniously with nature, and gives back to society and the vast number of consumers with a grateful attitude.
Kong Yiji is a “Shaoxing Appellation rice wine”. It is fermented by traditional processes in a village by the bank of Jianhu Lake in Shaoxing. While abiding by the traditional process, advanced producing and management system were also introduced to produce a yellow amber wine with a mellow sweetness that has mass appeal. Kong Yiji has won the Silver Award in China International Spirits and Wine Tasting, and was selected as the designated rice wine brand of the 2014 APEC meeting.