As a fully integrated meat enterprise, its meat brands “Joycome” and “Maverick” hold a leading position in the premium fresh pork and meat products sector.

       COFCO Joycome is COFCO’s fully integrated meat business platform, covering the entire supply chain from feed production, pig breeding and farming, slaughtering and cutting, to the production and sale of fresh pork and meat products. It also handles the import and distribution of a full range of meat products from major producing regions around the world.

       As a highly capable, fully integrated meat enterprise in China, COFCO Joycome upholds the business philosophy of “leading the safety standards in the industry and assuring meat safety for citizens.” It has established nearly 200 high-standard eco-friendly farming bases nationwide, supported by multiple slaughtering and meat processing facilities. Enforcing strict controls from the very source of breeding, covering the environment, feed, breeding, farming, and processing, the company is dedicated to producing premium chilled pork that features “5 safety checkpoints and excellent self-farmed quality.” It aims to offer countless households safe, reliable, premium, and nutritious meat products that consumers “truly love from the first bite.”

       Its flagship meat brand, “Joycome”, has been authorized by the Training Bureau of the General Administration of Sport of China as a “Preparation Assurance Product for National Team Athletes,” and has served as the official sponsor and exclusive designated meat product for multiple marathon events, including the 2023 Beijing Marathon. It provides a year-round supply of meat products for various national teams, provincial sports institutions, and athletic squads, earning high praise both inside and outside the industry in the premium chilled pork sector. Guided by the aerospace industry’s “zero-defect” standard, Joycome is also a partner of China’s space program.

       Its other brand, Maverick, is built on the positioning of “an expert in premium meat.” Using advanced equipment and refined production techniques, it produces high-quality chilled meat products such as sausages, bacon, and ham under strict quality standards. Well established in the South China market, the brand is now steadily expanding its presence nationwide.

CONTACT:  irjoycome@cofco.com