COFCO Wines & Spirits covers the production, trade and marketing of a variety of alcoholic beverages, including domestic wine, liquor, rice wine, imported wine, beer and spirits.

       COFCO Wines & Spirits is a specialized subsidiary of COFCO dedicated to the alcoholic beverage business. Its operations span the production, trade and marketing of a variety of alcoholic beverages, including domestic wine, liquor, rice wine, imported wine, beer and spirits. Its portfolio includes many well-known product brands such as “GREATWALL,” “HUAXIA,” “SUNGOD,” “Five-Star,” “Jiugui,” “Neican,” “Chateau de Viaud” and “KONGYIJI,” as well as the imported wine brand “COFCO W&W International.”

       “GREATWALL” wine developed China’s first dry white, dry red and traditional method sparkling wines that met international standards, laying the foundation for the standardized development of China’s wine industry. “GREATWALL” wine has won top awards at multiple international professional wine competitions, including Brussels, Decanter and IWC London. “Great national occasions call for GREATWALL wine.” “GREATWALL” wine has frequently appeared at major events such as the Shanghai World Expo, Boao Forum for Asia, APEC Summit, and the Belt and Road Forum for International Cooperation. It has become the “fine wine calling card” representing China’s hospitality to the world.

       “Jiugui Liquor” is a pioneer of baijiu cultural marketing, a leader of cultural liquor, the drafter of the national standard for Fuyuxiangxing baijiu, the originator of cave-aged cultural liquor, and the brand that ushered in the era of ceramic packaging for Chinese baijiu. In 2021, the national standard for “Fuyuxiangxing Baijiu” was officially promulgated, making Fuyuxiangxing (extra-strong aroma) one of the eleven national-standard aroma types of Chinese baijiu.

       “COFCO W&W International” takes “Better Wine, Better Life” as its mission, providing Chinese consumers with authentic, quality-guaranteed and trustworthy fine wines from around the world. It is committed to building a world-class fine wine lifestyle service platform, bringing together four core categories: wine, imported spirits, premium baijiu and low-alcohol beverages. From upstream supply through midstream operations management to downstream omnichannel marketing, it follows the management standards of “professional team, rigorous selection, strict quality control and meticulous service” throughout the entire process, meeting increasingly personalized and professional consumer needs.

       “KONGYIJI” is a protected Shaoxing Wine Geographical Indication product. While adhering to traditional handcrafted brewing techniques, it has introduced advanced production and management systems. Through innovative scientific research, it is leading new trends in rice wine. Its “Hui” character wine and premium new product “Jinlinyou” have won multiple national invention patents.

CONTACT：+86(010)-8501 7501