As a leading agri-food enterprise in China, COFCO is committed to meeting the diverse dietary needs of consumers with prominent COFCO brands. Over the years, a series of COFCO brands with national recognition such as Fortune (rice, flour, and oil), Joycome (meat), Mengniu (dairy), GreatWall (wine), China Tea, Jiugui Liquor, and Lohas (beverage) have won the trust of consumers with their prevalence in Chinese households and consumption scenarios. In 2025, COFCO spearheaded the Eight Enhancement Initiatives, in which supplying the nation with grain, oil, and foodstuff products nationwide and safeguarding food safety against the most rigorous standards and strictest supervision are prioritized. Meanwhile, COFCO keeps studying nutritional trends and consumer preferences to develop a diverse and innovative portfolio of foodstuff products to respond to the differentiated dietary demands from the public. COFCO has identified deep processing and functional foods with high nutritional value as key business territories going forward as it strives to create more nutritious and healthy foods that align with Chinese consumers’ preferences and serve people’s aspiration to live a better life.